For what age: 3+
How many episodes in 17 season: 12 episodes
Lord Sugar's candidates touch down on the Caribbean island of Antigua to sell and run bespoke tours. Then, back in Blighty, one candidate is sent packing.
The candidates manufacture bao buns to punt to the public and corporate clients, but kitchen explosions and a maths meltdown lead to a grilling in the boardroom.
Week three and teams create a new preschool cartoon to pitch to industry experts; but incomplete characters and sketchy storylines lead to one candidate being fired.
The candidates are sent to Brighton to secure nine items synonymous with the area. After a race to the finish, it's rock bottom for another candidate in the boardroom.
The candidates brand and advertise a new electric motorbike, but confused concepts and violated visions result in one candidate being fired.
The candidates jet off to Dubai to run corporate away day experiences. Choppy waters and desert disasters result in another candidate being fired.
The teams design a new lunchbox and app to pitch to industry experts. Poor decisions, dreadful execution and dodgy disclaimers result in one candidate being fired.
It's week eight, and the candidates' task is to host immersive events in Shropshire. They must sell tickets, book entertainment and organise food and drink. The team that produces the biggest overall profit wins. One team deals with confused convicts, whilst the other team narrowly avoids a dining disaster. In the boardroom, it's lights out for one candidate as they're told 'You're fired'.
For week nine, the candidates must design a new men's skincare product, then pitch it to industry buyers. For one team, wrangling over a recipe leads to a disastrous skin-staining goo, meanwhile a lack of creativity on the other team results in an unoriginal concept. In the boardroom, Lord Sugar decides to wash his hands of not just one candidate, but two, in a shock double firing!
For week ten, the candidates are tasked with creating and branding a new dog food before pitching to major retailers. In the kitchen, one team wrangles with their recipe, making a dog's dinner of their signature dish, whilst on the other team a premium product fails to deliver. On the branding teams, candidates bicker to be top dog. With plenty to chew over, Lord Sugar sends one candidate for walkies.
In the penultimate episode, some familiar faces return as the final five entrepreneurs and their business ideas are interrogated by Lord Sugar's trusted advisors. A deep dive into their business plans reveals fictitious figures, crazy concepts and absurd ambitions. For one candidate, it's the end of the road as Lord Sugar tells them 'You're fired'.
The two finalists must launch a new business and pitch it to Lord Sugar for the chance to win his £250,000 investment and become his next business partner.
