For what age: 3+
How many episodes in 4 season: 12 episodes
16 new hopefuls compete against one another in the hope of obtaining a position within Sir Alan Sugar's empire.
This week the remaining candidates have to set up an overnight laundry business. At the end of the show Sir Alan Sugar has to decide who will be eliminated tonight.
This week the candidates are set the task of running a pub and turning it in to a themed restaurant for the day.
The teams have to set up their own photography business at a busy shopping centre. The team who makes the most money will be safe from elimination this week.
The two teams are sent to the country to represent two farms who produce ice cream. The teams have to create new flavours to see back in London. One of the candidates from the loosing team is fired by Sir Alan at the end of the show.
This week the two teams have to create a range of greetings cards for a new occasion. Three members of the loosing team end up in the board room with Sir Alan where one of them will be fired.
This week the teams are given are sent to Morroco to purchase ten items in Marrakesh's busy marketplace.
This week the remaining candidates have to sell wedding dresses to potential brides at a wedding expo in Birmingham.
With just seven candidates left their advertising shugs are tested once again when they have to design and market their own brands of tissues.
The final 6 candidates face their penultimate challenge. They are given a choice of cars which they have to try and rent out to members of the public.
Each of the five remaining candidates find themselves being questioned by Sir Alan's team.
The remaining candidates face their final challenge before Sir Alan selects the winner. They have to create and market a new male fragrance and then launch it to an audience of a hundred industry experts.
